While walking through the streets of the beautiful city of Antwerp last week I stumbled upon a new pop-up store by the ethical and sustainable label ‘Made & More’. I even had the pleasure of meeting the inspiring and vibrant founder Stéphanie Fellen, who’s a talented entrepreneur and slow living enthusiast. “I started this label three years ago because it was really hard to find beautiful, sustainable and affordable clothing”, Stéphanie says. “I also noticed that consumers had forgotten that each piece of clothing has a story and an intensive production process. I wanted to give the workers a prominent place within the company and that’s why every different style in our collection is named after of one of our workers.”
Made & More has a manifesto with five key values that are essential to their brand’s identity. Stéphanie explains: “Good quality and a perfect fit are very important because our pieces aren’t linked to a certain season and are meant to be worn throughout the different seasons for several years.’
Made & More only uses fabrics of the best quality e.g. organic cotton, Merino wool and recycled fabrics. You’ll notice that the clothing feels very soft and cosy. The entire collection is made in Europe because the company realised many good manufacturers with a lot of know-how are established here. Producing in Europe also means that the transportation is brought to a minimum, which is good for our planet. On every piece you’ll find detailed description of where and how the clothing is made by scanning a QR code. By doing that the brand wants to show the customer their transparent production chain and reveal a part of this beautiful process.
Respect is part of Made & More’s DNA and is incorporated in their logo: ‘Fashion with respect’. This motto is applied to all the different stages and taken very seriously. The different aspects are always taken in account when decisions are made: respect for the workers, the planet, the customers,… Of course Made & More is more than a beautiful brand identity, they want to keep surprising and satisfying their customers with stunning clothing. Every piece is elegant, timeless and comfortable: a dream for any eco chic lover!
I was really impressed by this brand and their designs. Do you feel like being amazed too? Then quickly head on over to their pop-up store in Antwerp or have a look on their website.
Address Made & More pop-up store Antwerp:
Open until the 8th of April.
The pop-up store will be moving to Maastricht, Paris and Brussels afterwards.
Check out the website for more info on dates.
Words and photos by Sive Cauwenberghs